Forecasting the Future for Tech and Media
Technology developments affect every industry, but in human resources, technology can sometimes be overlooked. This isn’t to say that the new copier isn’t the talk of the office, but how technology is...
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3 Lesser Known Ways to Increase Your Website Traffic
Website traffic is essential to your company’s growth. The number of visitors flowing through your website each day determines your profits from advertising, the number of paid subscribers you can...
View ArticleWhat Google’s New Logo Shows Us About ‘Heavy Websites’
When the Internet first became an everyday thing, the focus of developers and designers was to create the most eye-catching graphics possible in an attempt to lure users in. Unfortunately, a lesson...
View Article3 Items to Check Before You Publish That All-Important ‘Employer Branding’...
Blogging, otherwise known as providing regular, relevant, and updated information to site visitors, is an important component of any recruitment success. Basically, the more you provide valuable...
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Could a Major Newspaper Merger Change the Recruitment Advertising Game?
According to the New York Post, print advertising revenues for the newspaper industry dropped from $63 billion in 2000, down to $23 billion in 2013. While that is a sharp drop, the measures taken to...
View ArticleThe Fascinating Science That Shows Why People Sometimes Prefer Print to Digital
The battle between print and digital is ongoing, and digital seems by all counts to be winning. People are spending more and more time every year consuming media digitally, and advertisers are...
View ArticleHas LinkedIn Jumped the Shark?
LinkedIn has seen some good days and some bad days, but these days it’s beginning to look like it’s circling the drain. Or jumping the shark, maybe. Things aren’t looking great over at the professional...
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How One French Newspaper is Targeting Ad Blocking
It’s not a pleasant thought, but sacrificing some advertising revenue could give newspapers the whitelisted status that they need to beat the ad blocker surge. Publications are approaching the problem...
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Do Bloggers Have the Secret Sauce for Newspaper Success?
Newspaper reporters and writers have the chops and credibility that many bloggers, even successful ones, can’t touch. But they have a different sort of secret sauce that could drive you to a new level...
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Journalistic Integrity Earns Trust and Ad Sales in Troubled Times
News consumers have a renewed skepticism and are watching newspapers and all news media outlets with extreme scrutiny. That makes today the perfect time for journalists and newspaper publishers to...
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